Martin Raymond

Martin Raymond is the Co-founder and Futures Director at the Future Laboratory. He edits Viewpoint magazine and is also author of The Tomorrow People: Future consumers and how to read them today (Financial Times Prentice Hall). He is also a regular contributor on trends and business to the BBC.

Born in 1961 in Ireland, Martin Raymond moved to the UK in 1984 to work as a journalist in the design, fashion, film and video sectors. He founded VideoGraphic, and later became an associate editor at Screen International. Martin went on to edit and re-launch Fashion Weekly, the UK's fashion business bible. A return to his native Dublin to present RTE television's fashion magazine programme Head To Toe was followed by a four-year tenure at the London College of Fashion, as senior lecturer in fashion journalism. A Fellow at Nottingham Trent University, he maintains a busy schedule of lecturing at over 12 colleges and universities throughout Great Britain and Ireland. Martin is currently working on his second book, The Hidden Life of the Consumer, which takes an ethnographic look at how and why people shop and how brands and retailers can plug into process in a way that benefits consumers as well as the organisations targeting them.

Raymond is the Futures Director at The Future Labaratory which was established in November 2001. It is recognised for its innovative approach to forecasting,using ethnographic research tools and a creative, qualitative outlook to help programmers, brands, retailers, designers and marketing departments gain better insights into market directions and the future products or brands consumers may need.It also offers lifestyle analysis,brand development and consumer network building. The Future Laboratory aims to provide inspirational,thought-provoking presentations which will ignite,invigorate and provoke debate.