Sue Jenkyn Jones

Sue Jenkyn Jones

Sue Jenkyn Jones is a professional consultant to the fashion industry. During the 1980s she was the owner and designer of a successful womenswear designer brand and a separate T-shirt company with her own No? Yes! shops in Central London and worldwide store distribution. She is now researching the development of animated and interactive 2D and 3D technologies that can help the digital communication of ideas, merchandising and style advice between designers, technologists, buyers and the public through interactive websites and improve problems of fit, style, comfort and mobility.

Sue has taught for fifteen years as a Senior Lecturer for B.A. Fashion and Knitwear at Central Saint Martins with expertise in digital knitting systems and CAD/CAM. She has led a number of research projects to explore virtual fabrics, 3D fashion and problems of ‘dressing the Avatar’. Sue has initiated student projects in designs for computer mediated smart fashion and wearable computing. She is now Principal Lecturer for a new M.A. course in Digital Fashion Technology at the London College of Fashion.

In 2002 Sue Jenkyn Jones published a handbook for aspiring fashion designers, ’Fashion Design’ and is currently writing a visual guide to digital fashion. Sue has had her design works shown at the Fashion Institute of Technology, New York (CAD'Infinitum Jan. 2000) the Design Museum Sweden, Mälmo,(Textiles, Techniques and Technologies June 2001) and has collaborated in smart garment development on the Code Zebra project at the New Media Institute Banff, Canada. 2003, 2004.

Textiles, Technology and Techniques ( 1998-2000), Textile Communication and Promotion (2000), Dressing the Avatar(2002-2004) Fashion-Online (2002-2004)

Sue Jenkyn Jones is currently investigating web and computer- aided technologies for e-tailing, fashionability and wearables and the comfort and performance factors in clothing for dancers, sportswomen and mature fashion consumers.